University Workshops in English
Digital Public Relations
Workshop
Introduction to Good and Bad PR from corporations. Demythifying the phrase “There is no such thing as bad PR, publicity is publicity”. The workshop also explores BCP or Business Continuity Plan and how students can apply it to their business to prevent damages and recover at a faster pace.
Search Engine Management Training
Introduction to explore Search Engines’ objectives and what Google likes in terms of content and value that businesses bring to their users. The training also looks into paid media or PPC to see what type of media competitors are using and benchmarking their performance.
Getting to know Thai People's Online Behaviors
A pop quiz session to understand how Thai people use the internet and social media platforms, what type of contents typically works well in Thailand, and some basic strategies for going viral in Thailand. The session also compares Thai and International platforms and behaviors.
About Stenden Thailand
Stenden University of Applied Sciences, now part of NHL Stenden, distinguishes itself through its innovative programs in Digital Entrepreneurship and Business Innovation and Marketing. As a guest speaker in these courses, I contribute to an educational environment that blends Dutch academic rigor with a global outlook, catering to an international student body on the Grand Tour.
The Digital Entrepreneurship program equips students with the skills to navigate the evolving landscape of digital business ventures. Through practical projects and theoretical frameworks, students learn to innovate and adapt in digital markets, preparing them to launch and sustain entrepreneurial endeavors in a global context.
In the Business Innovation and Marketing program, students explore cutting-edge strategies for driving business growth and consumer engagement. They gain insights into market dynamics, consumer behavior, and innovative marketing techniques, crucial for success in today's competitive business environment.
Both programs emphasize hands-on learning and cross-cultural understanding, enriching students' perspectives and preparing them to thrive in diverse business environments worldwide. My role as a guest speaker enhances this educational experience by sharing practical insights and industry perspectives, fostering a dynamic learning environment that prepares students to become future leaders in their fields.